Product & Design Leadership
Your product is drifting at full speed.
I help product, design, and engineering leaders decide what to build now that AI makes building cheap.
Engineers prototype their own features now, and PMs mock up their own flows. Each piece works. Put together, they don’t add up to a product anyone designed, and the roadmap gets harder to defend every sprint.
How I help
Leadership
Elevating the craft and impact of design by establishing vision, fostering talent, instilling a product thinking mindset, while integrating design into the core business strategy.
Operations
Improve the flow and effectiveness of design, by strengthening cross-functional relations and flow, integrating AI, bolstering design systems, and generally refining the design operating model.
Research
Everything from running research end-to-end, stand up research and prototyping practices, integrating AI, to building a research practice and team.
Key offer:
Clarity Reset
Most drifting products are waiting on a decision nobody has made.
The Clarity Reset is a short, executive-level engagement with one job: get your leadership aligned on what you're actually building, and why. We find the real problem underneath the one everyone's been arguing about, and you leave with a direction product, design, and engineering can all defend.
It takes two to three weeks. By the end, the problem has a name and leadership has made the calls it was putting off.
Ways of Working
Not every situation needs the full reset. The goal is always the same: see the situation clearly, help teams find their mojo and move forward with confidence. Some options:
If you want to find a way to work together, send me a message.
When I'm in, these stop being your problem:
whether the product hangs together as one thing or three
design quality, and the standard the team holds itself to
how design, product, and engineering actually make decisions together
the design system and research practice, built to run without me
Those I own outright. I’ll also push hard on product strategy, roadmap, and brand. Those calls stay yours, and I’ll keep pushing until they get made.
Where I’ve done it
As the former Vice President of Design at QuillBot and Head of Design at Zocdoc, I have a proven track record of scaling design organizations through critical inflection points. My career spans strategic leadership roles at frog and Smart Design, with deep expertise in consumer tech, financial services, internet of things, healthcare, marketplaces, and AI-driven platforms. Beyond practice, I have contributed to the next generation of designers as a faculty member in SVA’s MFA Product Design program.
I’ve led through growth, lean times, business model transformations, acquisitions, and a pandemic. I thrive in ambiguity and strive to create teams who are just as comfortable with change and uncertainty.
How I think about this work
AI is a material, and a very fast one. It will help your team make more. It has no opinion about which problem to solve next, and it won’t notice that your product is held together with good intentions.
Output is cheap now, so the advantage has moved to coherence. Keeping a product coherent takes judgment about what to build and someone willing to make the call when speed and quality pull apart.
Contact me
Interested in working together? Fill out some info and I’ll be in touch right away.