Product & Design Leadership
You’re shipping faster. But are you building better?
Your AI-powered teams are generating more output than ever. Engineers are prototyping features. PMs are mocking up flows. Things are shipping. But the product is starting to drift — features that work alone but don’t add up, interaction patterns nobody chose on purpose, and a roadmap that’s getting harder to defend.
The speed is real. The direction isn’t.
How I help
Leadership
Elevating the craft and impact of design by establishing vision, fostering talent, instilling a product thinking mindset, while integrating design into the core business strategy.
Operations
Everything from running research end-to-end, stand up research and prototyping practices, integrating AI, to building a research practice and team.
Research
Improve the flow and effectiveness of design, by strengthening cross-functional relations and flow, integrating AI, bolstering design systems, and generally refining the design operating model.
How I work with you
How I work with you is dependent on your needs and can take many forms. The goal is always the same: see the situation clearly, help teams find their mojo and move forward with confidence. Some options:
A workshop to identify weaknesses and emerging opportunities, including AI workflows
Embedded leadership, serving to optimize your teams capabilities, understanding, scale and structure
A Product & Design Clarity Reset, a time-boxed, executive-level intervention designed to help your leadership team name the problem you actually have and align product, design, and team direction
UX Research and training, help the teams learn by doing in targeted research
If you want to find a way to work together, contact me or schedule an appointment.
What I own
Design direction and quality standards
Training and critique culture for continual learning
Design operations
Design systems
UX research
What I influence
Product strategy and roadmap
Brand identity and evolution
Product and engineering alignment
Where I’ve done it
As the former Vice President of Design at QuillBot and Head of Design at Zocdoc, I have a proven track record of scaling design organizations through critical inflection points. My career spans strategic leadership roles at frog and Smart Design, with deep expertise in consumer tech, financial service, internet of things, healthcare, marketplaces, and AI-driven platforms. Beyond practice, I have contributed to the next generation of designers as a faculty member in SVA’s MFA Product Design program.
I’ve led through growth, lean times, business model transformations, acquisitions, and an epidemic. I thrive in ambiguity and strive to create teams who are just as comfortable with change and uncertainty — after all, that’s the ground beneath us these days.
AI is not a design strategy. It’s a material and tool — powerful and fast, and it will absolutely help your team do more. But it doesn’t know what’s worth building. It can’t tell you which problem to solve next, or that your product is held together with good intentions.
The companies that win this era aren’t the ones shipping the most AI-generated screens. They’re the ones with the judgment to know what to build, the systems to keep it coherent, and the leadership to make the hard calls when speed and quality pull in opposite directions.
That’s the work I do.
How I think about this work
Contact me
Interested in working together? Fill out some info and I’ll be in touch right away.